GMail ads…

Just because I haven’t posted any in a while, and this selection is beyond bizarre, and I’m trying to think if there’s likely anyone in the world who might be interested in all of these services:

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Posted in Writing Comments

The war and CollateralDamage

Mr. CollateralDamage is a writing partner and a friend.  He came to my mother’s memorial service.  Until I saw a sign on his car last night, I didn’t know that he had a brother in the military in Iraq. 

Now Mr. C has written this, which you should read:

http://collateraldamage.wordpress.com/2008/03/28/iraq-my-10-lessons-learned/

Posted in Writing Comments

Oulipians of the world, unite!

You have nothing to lose but your descenders.

http://en.wikipedia.org/wiki/Oulipo

Members of the club who are dead are excused from attending meetings.  So Italo Calvino is off the hook.  I mean, he was already like totally off the hook, but he’s also clear on the Oulipo meetings, as well.
Also, pataphysics, sourcing a line from "Maxwell’s Silver Hammer" that always puzzled me, but not enough to look it up.

I’m surprised that I’ve never heard a Lent joke about this stuff.  You know, "I’m giving up lipograms for Lent," that kind of thing.

In the Boston area, where Catholics assume that everyone is Catholic, including Jews, this is the time of year for giving up stuff.  My wife’s hairdresser solemnly assured my six-year-old that he was going to have to give up meat on Fridays, "except for chicken.  It’s just red meat that counts." 

My wife’s family are Unitarians.  Unitarians give up committees for Lent, or will, once they reach consensus.

As an atheist, I gave up a long time ago.

Posted in Writing Comments

Connector

According to Pew, I’m a Connector.  Or, as we say it around here, I’m a Connecta.

http://www.pewinternet.org/quiz/results.asp?c=1

I was baffled at not being an Omnivore – it’s really, really hard to use more technology than I do, or at least, so I had thought.  So I gamed the survey – if you max out technically on all other questions, you still need either to have a webcam or send instant messages on your phone.  Pew dudes, I have an iPhone – I send e-mail on my phone.

Fah.  It’s ageism, pure and simple.  E-mail is for old folks, you know, IM for kids.

Posted in Found objects Comments

Contextual advertising works…

http://adage.com/mediaworks/article?article_id=125890

This is really interesting.   Three-year study compares buying patterns of people with DVR’s (TiVo is mentioned in particular) to those of people without. 

People with TiVo’s bought five percent less of new products than people without, and 20% of all brands lost volume in DVR households. 

Food products took a big hit:

Among IRI’s top-selling Pacesetters … All of the impact was on food brands, which allocated more of their budgets to TV and saw new-product trial volume decline 7.5%

This was my favorite observation from the story:

…Research has shown that when ads mesh with a program’s subject matter, e.g., do-it-yourself fare on HGTV, they tend to get fast-forwarded less often.

Go figure – if I’m watching a  home-improvement show, I’m likely to watch an ad for the new Black & Decker whatsit.  If I’m watching The Office, I’m likely to fast-forward over an ad for Hot Pockets.  For the first time, I understand how Google’s foray into TV advertising might be able to succeed, by making it possible to dice ad placement logic more finely than this obvious cut.

It’s obvious from show content alone that advertising goes with home-improvement television like Gorilla Glue goes with, well, anything.  DVR usage patterns suggest that traditional entertainment programming may suffer badly if ad viewing becomes a uniform choice

Posted in Writing Comments

Match It For Pratchett

Match it for Pratchett – and I – would like you to contribute to the Alzheimer’s Research Trust to help match Terry Pratchett’s million-dollar donation. 

Terry Pratchett, a writer of astounding humor and humanity,  is two years into his Alzheimer’s diagnosis. 

My father’s mother was destroyed by Alzheimer’s long before her death. 

Let’s all do what we can.

SK

Posted in Writing Comments

Lego Sagrada Familia

http://blog.wired.com/geekdad/2008/03/daily-lego-worl.html

Photo by Hirotaka Hatayama.

 

If only Gaudí had had access to Lego…

 

Lots more of the collection here.

Posted in Writing Comments

Backlog

Made a little progress this past week.

  1. The Best of Lady Churchill’s Rosebud Wristlet, edited by Kelly Link and Gavin Grant
  2. Cathedral, Forge, and Waterwheel, Frances and Joseph Gies
  3. The Secret History of Moscow, Ekaterina Sedia
  4. The Echo Maker, Richard Powers
  5. Ha’penny, Jo Walton
  6. The Devil in the White City, Erik Larson
  7. In the Forest of Forgetting, Theodora Goss
  8. The Book Thief, Markus Zusak
  9. My Mother the Cheerleader, Robert Sharenow (my wife went to school with him, his best friend is married to my wife’s best friend)
  10. Johnny and the Dead, Terry Pratchett (probably on my son’s list more than mine)
  11. Lies My Teacher Told Me, James Loewen (new edition, substantially updated, and, so far, the only Book Every American Should Read)
  12. Ptolemy’s Gate, Jonathan Stroud
  13. Bear Daughter, Judith Berman (one of my favorite con panelists)
  14. Impostors, George V. Higgins
  15. Stranger Things Happen, Kelly Link (actually, I’m about halfway through)
  16. Skin Hunger, Kathleen Duey
  17. The 13 1/2 Lives of Captain Bluebear, Walter Moers (halfway through, so far, it’s no Rumo)
  18. Trial of Flowers, Jay Lake
  19. The Guin Saga, Kaoru Kurimoto (I have no recollection of ordering thisTheo brought this back from BEA)
  20. The City of Dreaming Books, Walter Moers
  21. Lowlife, Luc Sante (halfway through)
  22. By the Sword, Richard Cohen
  23. The Curve of Binding Energy, John MacPhee
  24. Ragamuffin, Tobias Buckell
  25. Black Sheep, Ben Peek
Posted in Writing Comments